What is evident here is that people face cognitive dissonance when they think about reliable behavior in the face of unreliable communications. Clearly a re-education effort (not nearly a brainwashing exercise) will take a while, but it is good to see companies like Amazon leading the path.
Add to this the recent discussion on Amazon as pointed to by Bill de hOra. http://developer.amazonwebservices.com/connect/thread.jspa?messageID=67521&tstart=0
What is evident here is that people face cognitive dissonance when they think about reliable behavior in the face of unreliable communications. Clearly a re-education effort (not nearly a brainwashing exercise) will take a while, but it is good to see companies like Amazon leading the path.